Apr 13, 24'

Frasso Inc. Case Study


Frasso is an architectural firm based in Bacolod City, Philippines, that specializes in commercial and residential design and construction. The company has been in business for over 20 years and has completed numerous projects in the region.


Frasso approached me to redesign their website with the following objectives in mind:

  1. To improve the overall user experience of the website.
  2. To showcase their portfolio of work and expertise in the field.
  3. To generate more leads and inquiries from potential clients.
  4. To ensure the website is optimized for search engines.


Approach To meet Frasso’s objectives, I took the following approach:

  1. Discovery Phase –  During the discovery phase, I conducted a thorough analysis of Frasso’s business, target audience, and competitors. I also gathered feedback from Frasso on their goals, preferences, and expectations for the website. Based on my research, I identified the following key insights:
  • Frasso’s target audience includes commercial and residential property owners, developers, and contractors in the Bacolod City area.
  • The website should reflect Frasso’s reputation as a reputable and experienced architectural firm with a focus on innovative and sustainable design.
  • The website should be easy to navigate and provide a clear path for visitors to learn more about Frasso’s services and contact them.
  1. Design Phase – In the design phase, I worked closely with Frasso to create a custom design that reflects their brand and message. I used a modern and minimalist design approach with clean lines, a muted color palette, and high-quality images to showcase their portfolio and expertise.
  2. Development Phase – In the development phase, we built the website using WordPress CMS with a custom theme and plugins. We optimized the website for speed, security, and search engine visibility and integrated it with Frasso’s email marketing and CRM tools. We also added several custom features, including:
  • A portfolio section to showcase Frasso’s completed projects and expertise.
  • A contact form and appointment booking system for visitors to connect with Frasso.
  • An about us section to provide visitors with information about the company and their values.

Launch Phase

In the launch phase, we conducted thorough testing and quality assurance to ensure that the website is fully functional and user-friendly. We also provided training to Frasso’s team on how to update and manage the website. Finally, we launched the website and monitored its performance to ensure it meets the objectives.


Since the launch of the new website, Frasso has seen an increase in traffic and leads. The website’s user-friendly design and clear calls to action have made it easier for potential clients to learn about Frasso’s services and connect with them. Frasso’s team has also reported a more streamlined process for managing leads and inquiries through the website.


The redesign of Frasso’s website has helped to position them as a reputable and innovative architectural firm in the Bacolod City area. The new website’s modern and user-friendly design has improved the user experience, resulting in an increase in traffic and leads. Overall, the new website has helped Frasso to achieve their objectives and grow their business.

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