SiteBlueprint - Website Project Brief

Let's get to know you

Tell us who you are and how we can reach you. This helps us personalize your project brief.

Full Name *

Job Title / Role

Company Name *

Email Address *

Please enter a valid email address.

Phone Number *

Please enter a valid phone number.

Country / Timezone *

Best Time to Contact?

Preferred Communication Method *

Email WhatsApp Slack Zoom Microsoft Teams Google Meet Phone Call

Business Website URL

Social Media Links

How did you hear about us?

About your business

Help us understand your business, market, and brand identity.

What does your business do? (30-second elevator pitch) *

What industry are you in?

What products/services do you offer?

Who are your target customers?

What is your unique value proposition?

Do you have direct competitors? Please list them.

Do you have a brand story or mission statement?

Do you have existing marketing materials?

Brochures Pitch Decks None

Your project at a glance

Tell us what you're building, why, and what success looks like.

What is the main goal of the website? *

Generate leads / inquiries Sell products / services directly Build brand trust / credibility Showcase portfolio / work Book appointments / reservations Provide membership / gated content Educate / deliver courses Recruit / hire talent

Describe the project in detail. *

Why are you building this project now?

What problems should this website solve?

Do you have an existing website? If yes, what is the URL?

What do you like about your current site?

What do you dislike about your current site?

Are there sites in your industry that you admire? Why?

Design vision

Share your aesthetic preferences so we can match your brand's personality.

Do you already have branding? (select all that apply)

Logo (vector or high-res) Brand colors / color palette Typography / font choices Brand guidelines / style guide Business cards / stationery None — need full branding

Websites you like

Websites you dislike

Preferred colors

Colors to avoid

Preferred fonts

Fonts to avoid

Any animations/interactions needed?

Subtle hover effects Scroll-triggered animations Page transitions Loading animations Micro-interactions Parallax scrolling 3D elements Video backgrounds No animations — keep it simple

Do you need mobile-first design?

Yes No

Do you need tablet optimization?

Yes No

Do you need dark mode toggle?

Yes No

Accessibility requirements (WCAG AA, screen reader support, etc.)

Website structure

Plan the pages, features, and integrations your website needs.

Estimated total number of pages

Do you have a sitemap planned?

Yes No Need help planning

Do you need blog functionality?

Yes No

How many posts initially?

Categories / tags?

Author profiles?

Yes No

Comments system?

Yes No

Do you need multilingual support?

Yes No

Which languages?

Will you provide translations?

Yes No, need translation service

Do you need user accounts / login?

Yes No

User roles needed?

Do you need search functionality?

Yes, site-wide Yes, filtered / faceted No

Do you need forms?

Contact forms Quote / request forms Newsletter signup Survey / questionnaire File upload forms

Do you need CRM integration?

Yes No

Which CRM?

Do you need email marketing integration?

Yes No

Which platform?

Features & functionality

Select the features, integrations, and technical requirements your project needs.

Third-party tools/services you use or want to integrate

Existing hosting provider?

Existing domain?

Yes No

Need migration from another platform?

Yes No

Current platform?

Need automation workflows?

Yes No

What processes need automation?

Do you need a staging environment?

Yes No

Do you need a development workflow (Git, CI/CD)?

Yes No

Content planning

Tell us about your existing content and what needs to be created.

Who will provide the content?

Client will provide all content Client will provide some, we create the rest We need full content creation services

Need copywriting? (select all that apply)

Home page copy About page copy Service descriptions Product descriptions Blog posts Email sequences Ad copy Social media copy

Need stock images?

Yes No

Estimated quantity needed?

Preferred stock sites?

Need custom photography / videography?

Yes No

Need image optimization?

WebP conversion Responsive images (srcset) Lazy loading

Need video hosting / embedding?

Self-hosted YouTube Vimeo Wistia No video needed

Need SEO content?

Meta titles & descriptions Structured content (headings, schema) Keyword-optimized copy Alt text for images

Content approval workflow needed?

Yes No

Technical requirements

Help us understand the tech stack, access, and infrastructure needs.

Need custom theme development?

From scratch Child theme Customize premium theme No custom theme needed

Need custom plugin / module development?

Yes No Not sure

Need API integrations?

Yes No

Third-party APIs needed?

Existing tech stack?

Hosting access available?

Yes No

cPanel / Plesk access available?

Yes No

Domain registrar access available?

Yes No

SSL certificate installed?

Yes No Need installation

CDN configured?

Yes No

Do you have Google Analytics / Tag Manager access?

Yes No

Need version control setup?

GitHub GitLab Bitbucket No

Need performance / monitoring tools?

GTmetrix Pingdom New Relic Uptime monitoring Error tracking (Sentry, Rollbar)

SEO & marketing

Tell us about your digital marketing strategy and tracking needs.

Need SEO setup? (select all that apply)

On-page SEO (titles, meta, headings, alt text) Technical SEO (sitemap, robots, schema, speed) Local SEO (Google Business Profile, citations) Content SEO (keyword strategy, blog planning) Link building strategy SEO audit of existing site

Need Google Analytics 4 setup?

Yes No

Need Google Tag Manager?

Yes No

Need tracking pixels? (select all that apply)

Facebook / Meta Pixel LinkedIn Insight Tag Twitter/X Pixel TikTok Pixel Pinterest Tag Hotjar / Microsoft Clarity Crazy Egg Google Search Console

Main competitors (list 3–5)

Main target keywords (top 10–20)

Are you currently running ads?

Google Ads Meta / Facebook Ads LinkedIn Ads TikTok Ads YouTube Ads Not running ads

Need dedicated landing pages?

Yes No

Need conversion rate optimization (CRO)?

Yes No

Need A/B testing setup?

Yes No

Need heatmap / session recording?

Yes No

Need email marketing sequences?

Welcome series Abandoned cart Post-purchase follow-up Re-engagement Newsletter

Current monthly traffic (if existing site)?

Traffic / conversion goals for the new site?

Timeline & logistics

Help us understand your project schedule and how you'd like to work together.

Ideal launch date *

Is the deadline fixed or flexible?

Fixed Flexible

Any external event tied to launch?

Decision makers involved?

Ready to start immediately?

Yes, as soon as possible Within 2 weeks Within 1 month Within 3 months Just exploring / planning ahead

Do you need a formal proposal / RFP?

Yes No

Do you need us to sign an NDA?

Yes No

Do you need ongoing support / maintenance after launch?

Yes No

Do you need training for your team?

CMS training Analytics training SEO training Content management training

File uploads

Share any reference materials, branding assets, or existing files that help us understand your project.

Drag & drop files here

or browse to upload

Max 20MB per file. Accepted: PDF, PNG, JPG, SVG, AI, EPS, PSD, ZIP, DOC, XLS, MP4, MOV

Any notes about the files you're uploading?

Final notes

Anything else we should know? Share your concerns, expectations, and vision for success.

Anything else we should know?

Biggest concern or fear about this project?

Have you worked with developers or agencies before?

Yes No, this is my first time

What went well?

What went poorly?

What would make this project a 10/10 success in your eyes?

What does success look like 6 months after launch?

What does success look like 1 year after launch?

Are there any non-negotiables? (must-haves vs nice-to-haves)

Is there anything you absolutely do NOT want?

Do you have any compliance requirements?

GDPR / CCPA HIPAA ADA / WCAG COPPA PCI DSS SOC 2 ISO 27001 No special compliance needs

Do you have an internal IT team we need to coordinate with?

Preferred communication style during the project?

Daily updates Weekly summary Milestone-based updates only As needed

Would you like a video walkthrough of the proposal?

Yes No

Would you like to schedule a discovery call?

Yes No

Review your project brief

Please review all the information below before submitting. You can click "Edit" on any section to go back and make changes.

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Let's build your website

Let's get to know you

About your business

Your project at a glance

Design vision

Website structure

Features & functionality

Content planning

Technical requirements

SEO & marketing

Timeline & logistics

File uploads

Final notes

Review your project brief